If you’re looking to be a more ethical shopper, it can feel a little overwhelming knowing where to start. But there are some quick and easy wins that anyone can begin with and feel good about.
So why not make the simple switch from your regular deodorant to a clean, eco-friendly and cruelty-free alternative?
I get it though – deodorant is not something you want to get wrong (for your own sake and everyone else in the room!). If you’re concerned about finding a natural product that performs to the same level as your trusty go-to aerosol or roll-on, then don’t fret! Because you’ve come to the right place.
Ethical and sustainable products have been making waves in the bathroom in recent years – and fortunately, deodorant is no exception. If you haven’t heard of the brands in this list, then you seriously need to check them out for some innovative and stunningly designed non-toxic, zero-waste deodorants in the UK.
My Top Picks
Here are the best cruelty-free & eco-friendly deodorants UK
There’s loads of reasons to switch to a natural deodorant (I go into more detail later in this post), but for now, it’s time to discover my favourite ethical and sustainable deodorant brands on the market in the UK.
Just remember that, as with any change to your beauty regime, you may need to give your skin a couple of weeks to adapt to a natural deodorant – especially if you’re used to a traditional antiperspirant. After this initial transition period, you can say goodbye to toxic chemicals and plastic waste, and hello to all-natural, sustainable and cruelty-free pits!
We’re on a mission to banish single-use plastic from your bathroom. With simple, high-quality and effective personal care products that are backed by science not buzzwords.
If you’ve watched Dragon’s Den, then you may have spied sustainable deodorant brand Fussy make an appearance! Now a B-Corp and carbon-neutral certified, they are on a mission to banish single-use plastic. With a handy reusable case and refills available on a rolling 3-month subscription, you can choose from five gorgeous scents. Fussy are 100% plant-powered, Leaping Bunny approved and certified vegan, plus free from aluminium and other nasties.
The real star of the show in their ingredients list is a little probiotic called Lactobacillus, which helps to keep your armpit ecosystem in perfect harmony. Unlike other natural deodorants you’ve tried which may not have been very effective, Fussy’s science-backed ingredients do more than just mask bad smells – they stop the growth of odour-causing bacteria for long-lasting freshness.
Packaging: Inspired by the shape of pebbles on the beach, Fussy cases feel lovely in your hand and look just as gorgeous on display. Made from recycled plastic, they are fully recyclable and come with plastic-free compostable refills made from waste sugarcane. Shipping packaging also uses fully recyclable cardboard for that fussy finishing touch.
Millions of bathroom products are thrown away every year and the sustainable and natural alternatives out there don’t cut it – until now.
With Wild, you have a deodorant for life with zero plastic packaging. Also a proud B-corp, Wild follow a similar model to Fussy – choose your case, pick a refill from 7 stunning scents, then subscribe and save (if you like). Free from aluminium salts, parabens and sulphates, Wild’s naturally derived ingredient list includes moisturising coconut oil and shea butter to keep your armpits soft and hydrated.
Just be aware that the use of baking soda might not make their general scents suitable for everyone. Fortunately, they’ve thought about this and have a range for sensitive skin sufferers, too. For every deodorant purchased, Wild will plant a tree in partnership with ONAMISSION.
Packaging: The main difference between Fussy and Wild is that Wild’s metal tins are made from aluminium (not plastic) with compostable bamboo pulp refills. A bonus feature is that you can add an engraving onto your case for that extra-special little touch. You can also buy some super-handy plastic-free holiday minis.
Proverb means ‘statements of truth’. No patronising marketing tones here. Just clear, honest answers and a brand on a mission to positively impact your health, the planet and change the way the beauty industry uses packaging.
This list of natural deodorants wouldn’t be complete without Proverb. Handmade in England using strictly natural and organic ingredients (no aluminium, aerosol gases, petroleum or parabens within sniffing distance), with Proverb you can buy once and reuse for life with planet-friendly refills. Simply choose your case and unisex vegan scent, then pick your preferred strength.
Oh, and a little goes a long way. Each supersized 70g refill should last you around 3 months – much more cost-effective in the long run than your average aerosol! They also donate a huge 10% of their annual profits to charitable causes.
Packaging: Deodorant refills come in paper wrap which is recyclable and 100% plastic-free. It’s also a nice touch that you can opt out of excess packaging by refusing a box. At the moment, cases are made from recycled PET, but if you need to, you can send them back to be reused with a pre-paid label.
Cruelty-free, aluminium-free deodorant did exist in the natural beauty aisle, but we couldn’t find a single one that actually worked. Something didn’t smell right… So we made AKT.
AKT is a London-based premium skincare brand. “BORN TO PERFORM” is their motto – an apt slogan for its two West-End founders. Working an intensely physical job, Ed and Andy took it upon themselves to solve a very real problem in their world – sweat! with planet-friendly ingredients, sustainable packaging, and proven results at the top of their agenda, the award-winning plastic-free deodorant balm was born in 2020.
For a vegan, cruelty-free, unisex, multi-use balm that contains no aluminium or other chemical nasties, AKT has a range of five stunning scents. I’d suggest purchasing a starter kit as they come with a handy little tool called ‘the assistant’, meaning that you can squeeze every last drop out of your aluminium tube. Excitingly, they are currently working towards their B-Corp certification, so watch this space!
Packaging: Housed in beautiful aluminium tubes, AKT products look good… and do good, too! Every single element of their packaging can be recycled at home once empty. Plus, they use zero plastic – right from their factory shipping boxes down to the tape used to seal your delivery. Even the bespoke aluminium cap is plastic-free!
5. Milly & Sissy
Our aim is simple: to reduce our negative impact on our environment. To reduce consumption, reduce waste and reuse as much as possible.
Join Milly & Sissy on their refill revolution with two sustainable and effective natural deodorant scents – Fresh Burst and Cotton Fresh. Made from 99% natural ingredients with no aluminium, sodium bicarbonate, SLS, parabens or palm oil, these odour-busting roll-ons are both Leaping Bunny and Vegan Society certified.
The beauty of Milly & Sissy is that their refillable deodorants arrive in powder form, which reduces transportation emissions by a whopping 94%. When you receive your package, you’ll just need to mix the powder in the sachet with hot water, give it a good shake, then let the ingredients settle overnight. Admittedly, this is a little more effort than your traditional store-bought deodorant, but it’s a great option for those who want the glide-on feeling of a roll-on liquid deodorant whilst still being planet-friendly.
Packaging: Milly & Sissy deodorants come in a gorgeous British-made, 45% recycled glass bottle, complete with a glass roller ball and bamboo lid. The refill sachets are also home-compostable for zero-waste impact.
6. Battle Green
Like many people, we were feeling increasingly concerned by the stream of reports on the negative environmental impact humans are having on the planet.
Based in Snowdonia, Battle Green’s award-winning deodorant balms are handmade in Wales using plant-powered ingredients. PETA-certified vegan and cruelty-free, they are waging the war on single-used plastic waste with their range of natural deodorants in cardboard push-up tubes, bicarb-free bars (for sensitive skin) and balm tins.
Their deodorants won’t stop you from sweating, but they will help to fight the bacteria that cause bad odours plus moisturise your underarms with organic shea butter and essential oils. Choose from five lovely natural scents with zero aluminium, parabens or synthetic fragrances lurking inside. They also do lots of charitable work and are partnered with Ecologi, so will plant a tree for every one of their zero-waste starter kits sold.
Packaging: Battle Green’s natural deodorant stick and bar are completely zero-waste with home-compostable packaging. You will receive your order in biodegradable, plastic-free packaging materials.
Make the Switch to Plant-Based & Eco-Friendly Natural Deodorant Today
I hope that these innovative natural deodorant brands have got you feeling inspired about changing up your regular antiperspirant for a refillable or plastic-free alternative! To look after your health as well as treating the planet and animals with the respect they deserve, there is every reason to go au natural!
If you’re an aspiring minimalist, you’ll also find that opting for a subscribe and save model not only works out more cost-effective in the long run (after the initial starter pack purchase); it also puts your shopping on autopilot with scheduled deliveries straight to your door. This means one less thing to remember to add to your shopping list when your current deodorant runs out. Plus, you’ve got the peace of mind that you can cancel or pause your deliveries at any time.
To complete your signature scent with a spritz of non-toxic perfume, check out my recommendations here. And for more plastic-free bathroom swaps, I’ve got plenty of suggestions – whether it’s eco-friendly toilet roll or sustainable haircare. Don’t forget to let me know how you get on in the comments below!