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When you’re trying to shop more ethically, it can feel overwhelming knowing where to start. But there are some quick and easy wins that you can make, right now! And one of the simplest swaps to get the ball rolling? An eco-friendly toilet roll subscription.

How does this help? Well, firstly, it cuts down on unnecessary plastic that sneakily finds its way into your home via mindless outer packaging. Plus, when you buy bamboo or recycled options, it saves virgin trees from being cut down and is less resource-intensive (so reduces carbon emissions in the process, yay!).

Before you start panicking that this is going to work out way more expensive than your usual supermarket pack (trust me, I had these fears too!), you can hold off on the second mortgage. Because these eco loo roll subscriptions actually work out exceptionally cost-effective when you buy in bulk.

I have either tried these brands myself or researched them and given them my full stamp of approval. So let’s dive in!

My Top Picks

Naked Sprout

Who Gives a Crap

Review Summary

Here are the 6 best eco-friendly toilet roll subscriptions in the UK

Switching to eco-friendly toilet paper can drastically reduce your individual carbon footprint, prevent deforestation around the world, as well as contribute to some fantastic charitable initiatives (more on the awesome benefits later).

When looking at eco toilet roll, you generally have a choice of two materials: bamboo or recycled. Then you have the further consideration of bleached or unbleached. Wondering which is best? I explain more here.

But for now, let’s cut the crap and discover some of my favourite eco-friendly toilet paper brands that will make your planet-friendly transition a doddle!

#1 Bazoo

  • Type: Bamboo or unbleached bamboo
  • Credentials: FSC-certified
  • Made in: China
  • Individually wrapped: Optional
  • Pack Size: 24/48 | 370 sheets/roll
  • Price: 25p /100 sheets (based on 48 rolls)
  • Delivery: Free over £20

Act as if everything you do makes a difference. It does.

Bazoo are a lovely small start-up that have grown quickly since 2021. Founders Tom and Sanmarie were inspired to set up the business when they heard the staggering statistic that regular toilet roll cuts down over 1 million trees every day – and they haven’t looked back since!

In fact, Bazoo are working tirelessly not just to reduce deforestation with their eco-friendly rolls, but to actively protect wildlife. With every single order, they pledge to protect 100m2 of endangered habitat through their partnership with Rainforest Trust UK.

Choose from 100% wrapped bamboo toilet paper in colourful printed packaging (great for kids and sure to be a talking point when someone visits your loo!) or unwrapped and unbleached options, if you prefer.

I can personally vouch for Bazoo as I have my own toilet roll subscription with them. Their rolls are seriously chunky compared to usual supermarket ones, so they last a lot longer. That said, they also have a free money-back guarantee if you aren’t completely satisfied.

Get £10 off your first 48-roll subscription box with my referral link:

#2 Naked Sprout

  • Type: Unbleached bamboo or unbleached recycled
  • Credentials: B-Corp, carbon-neutral manufacturing & FSC-certified
  • Made in: Spain
  • Individually wrapped: No
  • Pack size: 24/48/96 | 320 sheets/roll
  • Price: 23p /100 sheets (based on 48 rolls)
  • Delivery: Free carbon-neutral UK Next Day

Naked Sprout proudly declare themselves ‘the UK’s most sustainable toilet roll’ – boasting zero bleach, harsh chemicals or plastic, plus 50% fewer carbon emissions than other eco competitors.

And to be fair, they definitely walk the walk! They are the world’s only B-Corp certified tissue factory, with 8,000+ on-site solar panels for certified carbon-neutral manufacturing. They also participate in charitable initiatives, having partnered with Just a Drop to increase access to clean drinking water and safe toilets worldwide.

Naked Sprout also happen to be one of the most cost-effective subscription services on this list, coming in at just 23p per 100 sheets. They even sell a bumper 96-pack (if you have the storage space). They’re the only company I’ve found to offer this kind of volume, so take advantage if you never want to get caught short again!

Get 10% off when you use my referral code INTENTIONALVIEW:

#3 Who Gives a Crap

  • Type: Bamboo or recycled
  • Credentials: B-Corp certified
  • Made in: China
  • Individually wrapped: Yes
  • Pack size: 24/48 | 400 sheets/roll
  • Price: 23p /100 sheets (based on 48 rolls)
  • Delivery: Free carbon-neutral over £20

Though we’re still growing, and now make more than just toilet paper, we always want to stay true to our roots: toilet humor and making the world a better place.

What sets Who Gives a Crap apart from the competition? Well, for starters, they donate a whopping 50% of their profits to clean water and sanitation initiatives through their impact partners WASH (pretty amazing, no?!). Oh, and as the name implies, points go to a decent sense of humour. It’s nice to see a company that takes their mission seriously but also has a bit of fun along the way!

Launched in 2012 through a crowdfunding campaign, WGAC have since grown into one of the leading eco-friendly toilet paper subscriptions in the UK. Whilst there aren’t any unbleached or unwrapped options for the strictly eco-conscious, if you’re looking for vibrant packaging in either bamboo or recycled materials, then you’ve come to the right place!

These budget-friendly bog rolls come in at joint best value on this list – and are a bumper double length (400 sheets per roll!). They also sell a festive stack-a-tree edition which I’m a teensy bit obsessed with.

Get £5 off your first order with code TP4EVA:

#4 Cheeky Panda

  • Type: Bamboo or unbleached bamboo
  • Credentials: B-Corp, Vegan, Leaping Bunny & FSC-certified
  • Made in: China
  • Individually wrapped: No
  • Pack size: 24/48 | 200 sheets/roll
    *smaller pack sizes available (but not on subscription)
  • Price: 37p /100 sheets (based on 48 rolls)
  • Delivery: Free over £20

Don’t worry – Cheeky Panda aren’t stealing bamboo from the mouths of pandas (the bamboo used in toilet roll isn’t the stuff they eat!). Instead, they operate a carbon-balanced supply chain and donate a portion of their revenue to offset their carbon emissions. This goes towards vital conservation work, like habitat restoration and reforestation through worldwide tree-planting initiatives.

You might have seen Cheeky Panda when out and about, as you can buy smaller packers (in 4s and 9s) from supermarket chains like Ocado and Waitrose. So it’s a good option for those who don’t fancy an online subscription service but still want to make an effort to shop consciously. Just be aware that with this kind of convenience comes a heftier price tag – it definitely saves to buy in bulk if possible.

I tried Cheeky Panda toilet paper recently and although you noticeably don’t get as much per roll compared to others on this list, it’s super soft and the best texture I’ve tried yet! They also sell a large range of eco home products – from household to beauty and baby.

Get £5 off when you Subscribe & Save:

#5 Bumboo

  • Type: Bamboo or unbleached bamboo
  • Credentials: Vegan, PFA-free & FSC-certified
  • Made in: China
  • Individually wrapped: Optional
  • Pack size: 24/48 | 300 sheets/roll
  • Price: 28p /100 sheets (based on 48 rolls)
  • Delivery: Free over £20

Have you ever paused to consider your daily routines and their consequences on the world around us?

If you’re looking for some slightly more neutral toilet paper packaging to match your interior décor, then check out Bumboo! Their stylish rolls don’t just look good – they also plant a tree with every order placed through a partnership with Eden Rainforest Projects. They have teamed up with The Hygiene Bank too, where you can donate any excess loo rolls to help combat hygiene poverty.

Options to choose from include wrapped, whitened and unbleached – just note that they’re all bamboo, so no recycled options here. They also sell bundles including kitchen roll and tissue boxes to cover all of your household needs more sustainably.

I love that every little detail has been painstakingly thought through, right down to the plastic-free sealing tape made from kraft paper and plant-based adhesive. Whilst Bumboo are a smidge on the pricier side compared to others on this list, if I’m honest, there’s not a huge amount in it.

Get 5% off when you Subscribe & Save:

#6 Bamboo Soft

  • Type: Bamboo
  • Credentials: FSC-certified
  • Made in: China
  • Individually wrapped: No
  • Pack size: 48 | 200 sheets/roll
  • Price: 29p /100 sheets
  • Delivery: Free over £50

Bamboo Soft are the new kids on the block when it comes to eco-friendly toilet paper – and a fantastic startup to support! For eco-friendly, double-length rolls in luxurious 3-ply, they’ve got you covered. Their loo roll is also non-toxic, containing zero bleach, harmful inks or dyes.

What sets Bamboo Soft apart is their mission to never negotiate on quality when making environmentally-conscious choices. Frustrated by the flimsy, rough options on the market, they set out to create a product that was both sustainable and soft enough to rival your favourite supermarket brands – without breaking the bank. After much toing-and-froing with suppliers, Bamboo Soft was born!

Rolls are simply packed in cardboard boxes and sealed with paper tape, and they’re 100% unwrapped. They’ve even written a super-illuminating blog post on the decision to cut through the greenwashing and go wrapping-free. Just bear in mind that Bamboo Soft aren’t available as a subscription service yet, but watch this space.

Get 10% off when you use code INTENTIONALVIEW:

Why Make the Switch to Bamboo or Recycled Toilet Roll From Traditional Toilet Paper?

If you still need some convincing, then here are just a few of the many good reasons why you should ditch the traditional loo roll in favour of eco alternatives.

It's free from toxic chemicals

From your perfume to your makeup collection, there are all sorts of inconspicuous household items you use every day that contain nasty chemicals. If you care about your long-term health and are conscious about reducing your exposure to toxic substances, then you should take note of what you’re using to wipe your bum. After all, your nether regions are a highly sensitive area that absorbs toxins much more readily.

As per research earlier in 2023, when we flush PFA’s down the toilet (aka ‘forever chemicals’), they are a source of water pollution because they don’t naturally break down. But on top of this, they are also worryingly linked to cancer, fetal complications and other diseases. Alongside PFAs, traditional toilet paper exposes you to chemicals like:

  • Chlorine – Used to bleach toilet paper bright white, it can cause skin irritation and yeast infections
  • Furans and dioxins – A by-product of the chlorine bleaching process that can cause liver complications and cancer
  • Formaldehyde – Strengthens loo roll but is a known carcinogen
  • Fragrance and paraffin – Used to make toilet roll softer and smell nice, but can lead to cancer

100% bamboo toilet roll is chemical-free as it’s unbleached and plastic-free, with no dyes, inks or chemicals. Although recycled toilet paper is great for the environment, note that bamboo may ultimately be safer, as BPA and other chemicals have been found in recycled paper.

Pack of Cheeky Panda toilet paper on my bathroom shelf

It stops trees being cut down & reduces carbon emissions

Most toilet paper you find at the supermarket is made from 100% virgin wood fibre. But even those that say ‘recycled content’ often only include a tiny percentage, which can be very misleading.

According to WWF, it’s estimated that worldwide, a staggering 270,000 trees are cut down for toilet paper each day – either flushed down toilets or sent to landfill. And Bazoo further note that regular toilet paper accounts for an estimated 15% of global deforestation. This isn’t just an eye sore – it also causes biodiversity loss and releases huge stores of carbon into the atmosphere which contributes to global warming.

Bamboo toilet roll, on the other hand, provides a truly sustainable alternative. It grows super quickly – up to 36 inches per day! – and 5 times faster than regular trees, maturing in 3-5 years compared to 40-60. It also requires less water and no chemicals or fertilisers. Recycled toilet paper goes a step further by repurposing post-consumer material that is already in existence.

In addition, bamboo loo roll produces 30% fewer carbon emissions than recycled toilet paper, and 65% less than regular toilet roll. That said, these stats have been called into question because bamboo is generally shipped to the UK from China (where it naturally grows). Recycled paper, on the other hand, is generally made in the UK/Europe, so wins out on transport emissions.

It's plastic-free

A 2021 survey found that UK bathrooms produce more than 152 tonnes of empty plastic bottles every year.

The plastic packaging that encases our toilet rolls typically creeps into our homes before being thrown straight into the bin – an incredibly wasteful system. Whilst it’s of course important to keep toilet rolls clean and safe during transit, there are ways that this can be done without the need for plastic wrapping, as showcased by these shining ethical companies who only use paper packaging.

What is zero-waste haircare?

It contributes towards charitable initiatives

As discussed above, every single one of these eco-friendly toilet paper brands goes above and beyond when it comes to charitable donations and giving back. Whether it’s planting trees to combat deforestation or building toilets in poorer countries, these environmental and social initiatives have a positive impact on people, planet and animals. And the best bit? You get the opportunity to play a part in this!

It saves you money

If nothing else, then consider saving your pennies!

Bulk buying loo roll may seem like an initial investment upfront, but it’s going to save you money in the long run. You’ll be hard-pressed to find a supermarket pack of loo rolls that comes in at under 35p per 100 sheets – a pricepoint that most of the brands on this list blow out of the water.

A subscription service also helps to simplify your life, with loo roll arriving miraculously landing on your doorstep every few months. In my view, anything that you can automate to run on repeat in the background – the better! This way, you can focus on the more important things.

Eco-friendly and non-toxic toilet roll subscriptions services UK

Eco-Friendly Toilet Paper FAQs

I'm confused! There are too many decisions to make. Which is best, bamboo or recycled? Bleached or unbleached?!

To make things a little easier to grasp, I’ve broken down the basic pros and cons of bamboo and recycled toilet paper below. In short, they’re both much better options than the traditional stuff, so it largely comes down to your own priorities and values. My personal preference is bamboo – I don’t mind spending a touch more to ensure a completely non-toxic wipe.

I’ll just quickly touch on the bleached/unbleached debate here too. Bleaching is a largely unnecessary step in the toilet paper production process – we expect toilet roll to be white (i.e. clean), but it’s perfectly fine unbleached! In fact, it’s less resource-intensive and much more natural. Note that all of the bleached toilet rolls in this list are done so in the safest way possible, without the use of chlorine. So once again, it’s largely down to your own personal preference.

Bamboo Pros

  • Absorbs 5 times more carbon & produces 30% more oxygen than trees
  • A fast-growing renewable resource
  • 100% non-toxic
  • 65% less carbon emissions than traditional toilet paper

Bamboo Cons

  • Generally has to be shipped from China, as this is where it naturally grows
  • Can be a bit more expensive than recycled
  • Still uses virgin materials rather than repurposing what is already in existence

Recycled Pros

  • Usually made from post-consumer paper waste, repurposing materials already in existence
  • Generally made in the UK/Europe so less transport emissions
  • 35% less carbon emissions than standard toilet paper
  • Can be a bit cheaper than bamboo

Recycled Cons

  • Production process may produce more carbon emissions than bamboo
  • Sometimes has to be bleached due to dyes in recycled paper
  • Has been found to contain BPA

Are individually wrapped toilet rolls eco-friendly?

Individual wrappers are definitely more of a talking point and get eco-friendly toilet roll the agenda – whether it’s social media, gifting, or simply people visiting your loo! In fact, the wrappers are generally so nice that you could even consider reusing or repurposing them. However, you can choose to purchase unwrapped rolls for a zero-waste option.

What if I end up with too much loo roll?

Don’t worry, you won’t end up snowed in under a mountain of bulk loo roll!

You should get an email before your next subscription is due to be delivered (I’ve had to push mine back plenty of times before with no issues). So you can pause or skip whenever you need to.

If for some reason you do get caught out – well, you’re the envy of everyone at the start of Covid! Some companies also have schemes where you can donate any excess rolls to charity.

Are bamboo and recycled options good for sensitive bums?

Bamboo toilet paper is naturally super soft, hypoallergenic, anti-bacterial and anti-fungal. Plus, there are no nasty chemicals like softening agents, chemical scents or irritating dyes. Recycled paper can contain de-inking agents and BPAs, but generally speaking, either material will be more than suitable for all bottoms!

Is toilet roll vegan?

Whilst all of the brands on this list are vegan, surprisingly not all toilet roll is animal-friendly. This is because gelatin is often included in toilet paper, acting as a binding agent for the fibres. So opting for an eco-friendly option works out better for the planet and animals – win-win!

Is it more eco-friendly to use reusable toilet paper?

It’s not exactly the most pleasant thought, but we should consider the question.

For some people, a bidet and reusable toilet paper works just fine. I mean, when you think about it, commercial toilet roll hasn’t always been around.

What I will say is that you have to be incredibly careful when handling soiled toilet paper to ensure you don’t transmit any nasty infections (like E. coli). Plus, due to the water and heating requirements to clean cloths properly, it might not be as environmentally friendly as you first assume.

Clean Bum, Clean Conscience: Try An Eco-Friendly Toilet Paper Subscription Today!

For the environmentally conscious, I hope that this post has opened your eyes to the wonderful world of eco-friendly toilet paper out there! It’s a simple swap that can truly make a massive difference, and our individual actions gain compound interest when we come together as consumers.

For more plastic-free swaps from brands making waves in the bathroom, check out my favourite eco-friendly deodorants, refillable hand washes and sustainable haircare brands.

And don’t forget to let me know how you get on with your new eco toilet roll subscription! Although, you know, not TMI. 😉

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