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I have already written about ethical and affordable fashion brands, but what I’ve generally found is that many of these companies still use animals in clothing (despite having growing vegan collections). As a vegan, I’m conscious that you may want the option to support 100% vegan clothing brands. And, if so, then this is the article for you!

Rather than having to painstakingly check the label for the composition of each new piece of clothing you like the look of, with these brands you can shop confidently in the knowledge that everything is uncompromisingly vegan and cruelty-free.

While eco-friendly and sustainable initiatives are becoming ever-more popular in the fashion industry, there are still only a handful of brands that make their policy on animals clear. It’s therefore really important that we drive demand for more of the products we want to see by supporting these vegan fashion brands.

There’s a range of styles to suit every taste and budget, so without any further ado, let’s take a look at the best vegan clothing brands in the UK today!

My Top Picks

Best Understated

Ninety Percent

Best Vegan Message

Vegan Outfitters

Best Range

Immaculate Vegan

Review Summary

Here are the best vegan clothing brands in the UK

Living a vegan lifestyle is not just about the food we put in our mouths (although this is where awareness often starts). It’s about our overall impact and how we can seek to exclude:

As far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing, or any other purpose.

The Vegan Society

With cruelty-free alternatives available, our wardrobe is the perfect place to begin this process.

As a quick but important note, what I will say is that not all vegan clothing is created equal. I’ve discussed it in more detail in my post on vegan fabrics – but, in short, I’ve only included brands in this list that prioritise sustainable materials and are conscious about reducing their impact on people and planet, too.

The best in understated vegan fashion

If you’re looking for vegan clothing that doesn’t scream ‘vegan’ from the rooftops, then check out these beautiful and conscious vegan fashion brands that seamlessly interweave animal welfare into their overall ethos. They go to great lengths to source sustainable vegan materials, whilst always remaining effortlessly stylish and fashion-forward.

Alternatively, if you prefer your vegan apparel to spread a plant-based message, then feel free to skip straight on to the next section!

1. Ninety Percent

  • For: Women
  • Categories: Tops, shirts and blouses, dresses, skirts, trousers and shorts, sweatshirts, knitwear, gift cards
  • Price: £££
  • Size Range: XXS – XXL (UK size 4 – size 16)

What sets Ninety Percent apart is their truly unique business model – one that distributes a huge 90% of its profits (yep, you read that correctly). 80% goes to charitable causes and 10% to the people who make their collections.

They prioritise natural, renewable and certified organic materials (minus the animal products) when designing their ethical clothing, including organic cotton, TENCEL​​™, MicroModal, linen and cupro. It’s SO refreshing to see a brand talk openly about the materials they use and why. Right down to the little finishing details like buttons, everything has been given conscious thought to ensure it is low-impact, plant-based and nickel-free.

They also provide transparent information about their factories, including locations and how pioneering ethical practices have helped to improve working conditions. For example, their factory in Bangladesh offers health insurance for all workers, fair wages, and a free lunch every day!

They are partnered with the altering and repair app SOJO, which means that you can tailor your clothes for a more personalised fit, as well as keep them in your wardrobe for longer.

2. Rozenbroek

  • For: Men and Women
  • Categories: Underwear, dresses, co-ords, jackets, bottoms, tops, pyjamas, bodysuits, accessories
  • Price: ££
  • Size Range: XS – XXL (UK size 6-16)

Rozenbroek are a female-founded, British clothing brand that celebrate design, durability and sustainability. Their uncompromising ethics mean that vegan-friendly materials are the norm.

Founder Jade Rozenbroek was a former luxury menswear designer for the likes of high-end labels like Burberry, Versace and Mark Jacobs. Gradually, she became more and more disillusioned with the impacts of the fashion industry. As a long-term vegan and environmentalist, it was important to live in alignment with her values, and so the seeds for Rozenbroek were sown.

All of Rozenbroek’s ethical vegan clothing is designed and handmade in a solar-powered, living wage factory in Yorkshire. They only use organic fabrics and strive to make sure they are as locally-sourced as possible (the majority are from Europe).

Because items are made in small batches or to order, it avoids over-production and the unnecessary use of materials. Even the waste offcuts are salvaged for scrunchies, tote bags and face masks! Products come with a 10-year repair or recycle guarantee for ultimate longevity and peace of mind.


  • For: Men and Women (plus Unisex)
  • Categories: T-shirts, hoodies & sweatshirts, shirts, trousers, shorts, skirts, outwear, bags, hats
  • Price: ££
  • Size Range: XXS – XL *pop your measurements in for a personally tailored size guide

WAWWA started with a DIY attitude – sewing recycled polyester labels into organic cotton t-shirts with a 1970s Singer sewing machine.

Now with a collection of everyday basics made from organic cotton and recycled materials, this British brand hasn’t lost sight of its original mission to put people and planet first. They are committed to using fair trade and vegan-friendly materials, whilst also having a positive social impact.

WAWWA pre-sell and manufacture in small runs in order to get the logistics just right. This helps to keep price tags affordable and ensures the focus is always on producing the highest quality garments.

Excitingly, some of WAWWA’s clothing is made in the heart of Manchester’s once-flourishing cotton district, breathing new life into a historic Victorian mill.

4. Boody

  • For: Men, Women, Babies
  • Categories: Tops, bottoms, underwear and bras, activewear, lounge and sleepwear, accessories, socks
  • Price: £
  • Size Range: Men – S-3XL, Women – XS-4XL (UK size 6-24), Babies – Newborn-18 months

If you secretly love your lounge collection more than your going-out wardrobe (ahem, totally guilty!), then look no further than vegan clothing brand Boody. They create everyday essentials at their comfiest, focusing on simple designs, sustainable manufacture, and eco-friendly alternatives to traditional materials. They also have a lovely collection of comfy and ethical underwear.

Organic bamboo is antibacterial, soft, breathable and thermoregulating (plus doesn’t use any toxic pesticides or fertilisers). It only requires natural rainwater to grow, and any water used in the production process is closed loop as it is endlessly recycled and resused.

Boody have a seriously impressive range of credentials, including B-Corp and OEKO-Tex certification, as well as being 100% PETA-approved vegan. They pledge to work with fair trade certified factories, and use computerised knitting machines to create seamless garments with less fabric wastage.

Their packaging is plastic-free and made with recycled, post-consumer waste from FSC-certified suppliers. They also donate 1% of proceeds from all bras sold online to Breast Cancer UK.

5. Will's Vegan Store

  • For: Men, Women, Kids
  • Categories: Outerwear, knitwear, shoes, boots, accessories
  • Price: ££
  • Size Range: Clothes – XS-XXL, Shoes – Women’s 3-8, Men’s 6.5-13

Will’s Vegan Store was born in 2012 when founder Will Green realised that one of the main barriers to a vegan lifestyle was the availability of ethical and cruelty-free fashion. Launching with high-quality, traditional leather shoe alternatives, Will’s Vegan Store has since expanded to produce a stunning range of footwear, outerwear and accessories.

The company’s mission has always been rooted in ethics and sustainability, promoting a slow fashion or ‘buy less, buy better’ approach. It’s great to see that they genuinely live and breathe this philosophy – they are adamant about not engaging in sales or promotional activity.

Will’s Vegan Store manufactures in Italy and Portugal and adheres to strict employment standards, ensuring fair and safe working conditions. They also strive to use a variety of eco-friendly materials, including bio-based vegan leather, recycled materials, and natural components.

Vegan Clothing Brands With a Message

If you’re on the hunt for super-cute vegan clothes that aren’t shy about your choice of lifestyle, then the vegan clothing brands in this section are for you. Enjoy getting creative and spread the plant-based message far and wide through your wardrobe!

6. Vegan Outfitters

  • For: Men, Women, Unisex, Kids
  • Categories: T-shirts, sweatshirts, hoodies, joggers, tanks, hats, trainers, accessories, gifts
  • Price: £
  • Size Range: XS-2XL (UK size 6-24)

Not to be confused with Urban Outfitters, Vegan Outfitters are the ethical fashion alternative that puts vegan-friendly and sustainable clothing first. They boldly describe themselves as:

The destination brand for the plant-based generation.

Their cute casual wear is ethically made in a WRAP-certified facility, which includes fair working practices and up to 7 times less water usage than the average clothing manufacturer. Like many conscious vegan brands, they also use plastic-free packaging and eco-friendly water-based inks.

Their clothing combines playful light-hearted puns and more thought-provoking messages, from some adorable Livin Life On the Veg socks to the more poignant There Is No Planet B sweatshirt. Whatever your preference, this is clothing that makes you sit up and take note.

Oh, and another lovely little extra is that 10% of profits are donated to UK farm sanctuaries.

7. Plant Faced Clothing

  • For: Men and Women (plus Unisex)
  • Categories: Tanks and tees, hoodies and sweatshirts, gymwear, joggers, shorts, accessories and gifts
  • Price: £
  • Size Range: XS-XXL *check measurements for different products here
  • Get 10% off your order with code PFC-INTENTIONALVIEW

Plant Faced Clothing are sometimes subtle, sometimes in your face, but if there’s one thing for certain – they’re a fiercely proud vegan brand. At their heart, they want to start conversations – spreading the seeds of the ethical fashion movement to preserve our planet. A worthy aim I’m sure we can all get behind!

Their range of vegan-friendly leisure wear and active wear is mostly made up of eco-friendly organic cotton and recycled polyester, and they also use more innovative materials like recycled plastic bottles! They are always looking for ways to phase out virgin and synthetic materials. For example, their woven labels are currently in the process of being changed to 100% recycled (I love this obsession with the little details).

With ethical certifications from Fair Wear and WRAP, your purchases support fair working conditions. Their entire range is screen-printed in London using water-based inks, with packaging made from 100% recycled paper. Your order will also plant a tree!

Bonus: Curated Vegan Clothing

Last but by no means least, if you’re looking for a bit more variety with the best in sustainable fashion and accessories, then I’ve got you covered with a thoughtfully curated vegan collection.

Immaculate Vegan

  • For: Men, Women, Unisex, Home
  • Categories: Menswear, womenswear, homeware, beauty, footwear, accessories gifts
  • Price: £-£££ *varies according to individual brands
  • Size Range: Check the sizing guide for individual brands

If you’re looking to kit yourself out vegan from head to toe, then you’ve come to the right place! Immaculate Vegan is one of my favourite corners of the internet – perfect for some ethical gift inspiration and so much less stressful than having to search high and low across different brands to find exactly what you’re looking for!

Launched in 2019, Immaculate Vegan aims to help people make better shopping choices that positively impact animals, people and planet. It’s great to have peace of mind that everything’s been vetted rather than relying on glitchy vegan website filters.

With 3,500 products from 100 brands (and counting!), this 100% vegan collection still maintains a highly curated feel, prioritising the most innovative and sustainable materials around – like organic cotton, linen, bamboo, hemp, TENCEL​​™ and loads of plant-based alternatives to animal leather.

They only partner with brands who have transparent supply chains and manufacture with the highest welfare and sustainability standards. Just remember that you may be purchasing from a company that isn’t completely vegan overall. However, I’d argue that by supporting Immaculate Vegan, you are definitely driving demand for these products and showing your support for the vegan movement.

Ethical & Sustainable: Support 100% Vegan Clothing Brands

I hope that this post is informative and helpful in understanding where to find vegan clothing brands in the UK. I know that when you’re new to this lifestyle, it can all feel a bit overwhelming, so it’s good to have a few trusted places to start!

It’s completely your choice whether you’re happy to shop vegan collections within sustainable brands (that still use animals in other areas of their clothing range), or whether you’d prefer to support fully vegan brands only. I personally think that a mixture is fine, but it’s still nice to support brands with an ethical vegan ethos where possible.

While you sometimes pay a premium, I tend to console myself in the knowledge that I used to spend just as much (if not more) frittering away money on cheap, poor-quality fast fashion that only needed replacing the next season. By buying less and higher quality, you can treat yourself to those expensive items and rest easy in the knowledge that they will last.

For slow fashion inspiration, read more on the subject here or check out my guide to creating a minimalist capsule wardrobe.

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